dots and lines

It’s often hard to involve clients of small sized businesses in the process of design/development of a web presence or a campaign. Lack of specialized departments and personnel to get involved and participate in the whole journey makes it hard to produce a solution that serves their businesses.

Targets and Expectations

Every website project comes with goal to achieve, be it just having an online presence(online business card websites?) or having a gateway to be interacted with, increasing awareness & supporting existing clients, or even getting prospects to get to know the business.

It’s the sticky nature of information exchange and communication that leads to poor outcomes. A top level executive asks a descendant to get a website done for their organization, usually no further information is given—just get it done.

While the management has a set of targets that are to be achieved by getting a website done, those targets get lost in the middle, that’s because no exact targets have been reaching the web-agency, leading to a website design that does not work efficiently for the purpose.

Knowing the possibilities

We’ve had prospects that call once, twice, and on the third call they’re all set and wanna’ start the project. Hold on, we need to know what you exactly want, a documented plan and strategy is a must. Starting a project w/o knowing the nature of your business gets you a website that has one thing common with all the other websites—a homepage!

You keep on hearing “we ain’t got enough time”. Just do something about it.

Lack of resources leads to not even getting to know what can be done for your business. If you do not have the time for your web presence, then you do not have the time to achieve what you need from a web presence that is expected to bring in results.

Your web presence is as important as your time

Having all that in mind, we’ve found it very time consuming going back and forth with projects that are not clear as a result of not having time to do what it’s needed to be done by clients.

On the other hand, there are clients that come with a full plan and once they contact us they bring in their beautiful request-for-proposal documents with all the targets and time frames. Neat! All researched and thought of. But wait, that’s not all that you need to do! You need to be engaged in the process. Yea we’re there to serve you, but we need to work with each other!